In the competitive landscape of commercial and industrial lighting supply, NET LED stands out not just for its commitment to quality and innovation but also for its strategic approach to lead generation. With a mission to enhance its reach to Electrical Wholesalers across the UK, NET LED partnered with us to revolutionize their cold email outreach strategy through the power of AI personalization.

Challenge:

NET LED faced a common yet daunting challenge: making their cold outreach stand out. The traditional approach of sending generic offers to a broad list of prospects was no longer viable. Moreover, with an extensive range of SKUs, aligning specific products with the unique needs of each prospect was complex, resulting in lower engagement and conversion rates.

AI-Powered Solution:

Our solution was to leverage AI to create a personalized outreach strategy that resonated with each recipient. By building an AI knowledge base encompassing all of NET LED's products and offers, we ensured that every email felt as though it was penned by a human, specifically for the reader. This approach transformed the cold email from spam to a warm, engaging letter, significantly boosting the open and reply rates.

• Comprehensive Prospect List: Utilizing databases like Apollo, ZoomInfo, ListKit, and Sales Navigator, we curated a targeted list of prospects.

  
  

• Technical Infrastructure: We established a robust technical setup, including multiple domain purchases and email accounts setup with full DNS, DKIM, and DMARC records to enhance deliverability and safeguard NET LED’s main email reputation.

  
  

• AI Personalization: The AI system crafted unique emails for each of the 11.5k prospects reached, showcasing NET LED's dedication to quality and innovation, and highlighting relevant products.

Results:

Within just 30 days of launching the AI-driven outreach campaign, NET LED witnessed remarkable results:

• An impressive 67.9% open rate, showcasing the effectiveness of personalized emails in cutting through the noise.

  
  

• A 4.6% reply rate, with the acknowledgment that while this figure presents room for growth, it signifies strong interest in a highly specialized industry.

  
  

• 34 qualified leads generated, each expressing keen interest in further discussing NET LED's products, underscoring the campaign's success in identifying and engaging potential clients.

Conclusion:

NET LED's foray into AI-driven lead generation has not only set a new standard for cold outreach effectiveness but has also reaffirmed the brand’s position as a forward-thinking leader in the lighting supply industry. By embracing AI personalization, NET LED has illuminated a path to deeper engagement, more meaningful conversations, and, ultimately, a brighter future in business growth and customer relationships.